TikTok (Sant Jordi Hostels)

While studying abroad in Barcelona, I interned with Sant Jordi Hostels, a local hostel company. I developed ideas for and created 9 TikTok videos to increase brand awareness, and I communicated with my team primarily in Spanish.

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To make these videos, I obtained appealing visuals (almost all of which I filmed myself!) and wrote narration designed to be intriguing so that viewers would keep watching.

 

I employed my knowledge of the target market to create this content. For example, participating in authentic local experiences is important to young travelers, so I used the phrase “Barcelona tradition” in one of my videos to inspire curiosity. My consumer-oriented mindset guides what I do and makes me an asset to any team.