SEO (IES Abroad Class Project)

As part of a group project for my Principles of Digital Marketing class, my team and I used Semrush to test keywords for a hypothetical blog post. The web blog concept was related to the real TikTok page we were running, a cooking account targeting college students. The keyword that best fit our project’s goals regarding relevance, difficulty, and volume was “cheese naan recipe.”

 

After we identified our keyword, I wrote the blog post, and had three main priorities:

• Incorporate links, in order to make the post
  easier for a search engine crawler to find.

• Cover the topic as in-depth as possible, so
  that we would have a low bounce rate.

• Incorporate our keyword into the post many
  times, and do so naturally.

 

I've recently furthered my SEO knowledge by completing HubSpot's Content Marketing Certification, making me more capable of optimizing content for any project's needs.